It decides our individual futures” – Jihyo So, of course, it was difficult, and making the decision was even harder, but in the end we decided to stay together.”
“We talked about ,” Jihyo continues as the other members nod, “and, of course, the conversation was not the easiest. We meet a few weeks ahead of the release of ‘Between 1&2,’ the group’s schedule understandably packed – they’re rotating through a flurry of activities timed down to the minute. “It was actually decided only a few days before it was reported in the media,” Jihyo reveals to NME over Zoom. Cue a wave of relief through the group’s fans, collectively called ONCE, to see their favourites overcome the so-called ‘seven-year curse’ in K-pop – the common term for line-up reshuffles that happen as members leave labels at the end of the standard contract term. Earlier this year, all nine members – Nayeon, Jihyo, Tzuyu, Momo, Dahyun, Mina, Sana, Chaeyoung and Jeongyeon – unanimously renewed their contracts with their longtime agency, JYP Entertainment. It’s a serious question about their identity precipitated by their approaching seventh anniversary as a group. They are often hailed as the “Nation’s Girl Group” – no small feat, given who their contemporaries are.īut in 2022, “who are TWICE?” is neither a belated ask nor a rhetorical flex. With YouTube views in the hundreds of millions, multiple releases that have propelled up the charts – both in South Korea and abroad – they are one of the highest selling girl groups of all time. In the trailer of their new album ‘Between 1&2’, TWICE ask the question: “Who are we?” At first, it seems like an obvious question coming seven years too late.
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